A successful outcome would be if Rovio continued to operate as an independent unit as before, and the only change would be that the ownership base would expand and thereby its resources would be strengthened, he told Yle on Saturday. It released its first video game, Pong-Tron, 50 years ago.Īccording to Hiltunen, it is difficult to assess what Rovio's future would be like under Sega ownership. Sega was started by American businessmen in Japan and Hawaii around 1960, then focusing on slot machines. More than half of the gaming industry's turnover now comes from mobile games,” explained Hiltunen. “Sega is a traditional, old game company that has been in the sector for a long time and is now looking to expand into the mobile side, which is growing around the world. Gaming insider: Best outcome would be to remain independent with more resourcesĪccording to KooPee Hiltunen, director of the games industry umbrella group Neogames, Sega's interest in Rovio is no surprise, as Sega is looking to expand into the growing mobile game market. In 2021, it reported a 50 percent slump in profits. Angry Birds became the bestselling paid app on the Apple App Store chart in 2010. Rovio was established by three university students in Espoo in 2003. Last month, it rejected an offer from Israeli firm Playtika. Rovio said in February that it was negotiating purchase offers with several parties. is nearing a deal to acquire Rovio, and the entertainment conglomerate could seal the deal by early next week, it said. Rovio confirmed on Saturday evening that it was in takeover talks with the Japanese firm.Īccording to the paper, Rovio, best known for the Angry Birds game, will be sold for around 900 million euros. The Finnish game company Rovio is to be purchased by the Japanese video game giant Sega, reports the Wall Street Journal.
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